Last Updated: June 15, 2026
Safe & Secure IG (“we,” “us,” or “our”) operates the website safeandsecureig.org (the “Site”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or interact with our Site, and describes your rights and choices regarding that information.
By using this Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.
1. Who We Are
Safe & Secure IG is an independent affiliate review website focused on sweepstakes casinos, social casinos, and safe online gambling platforms for US-based players. We do not operate any gambling or gaming services. We earn commissions when readers click our affiliate links and sign up for third-party platforms. We are the data controller responsible for your personal information as collected through this Site.
Contact: [email protected]
2. Information We Collect
2.1 Non-Personal Information
We automatically collect certain technical and behavioral data that does not directly identify you, including:
- Browser type, version, and operating system
- Device type (desktop, mobile, tablet)
- IP address (anonymized where required)
- Pages visited, time spent on pages, scroll depth, and clicks
- Referring website or search query that brought you to our Site
- Date and time of your visit
- Country and general geographic region (derived from IP address)
- Aggregated audience demographics and interest data
This data is collected primarily through cookies and third-party analytics tools (see Section 5 — Cookies).
2.2 Personal Information
We may collect personal information that can identify you directly or indirectly, including:
- Email address — if you subscribe to our newsletter or submit a contact form
- Name — if provided voluntarily through contact forms or comment submissions
- Message content — any information you choose to include in contact form submissions or comments
- IP address — collected in connection with form submissions and comment posts
We do not collect payment information, government identification, or sensitive personal data such as health, financial account, or Social Security numbers.
2.3 Affiliate and Tracking Data
When you click affiliate links on our Site, third-party operators (the casinos, sweepstakes platforms, or promotional partners we link to) may set their own tracking cookies or collect data on their own platforms. That data collection is governed by their respective privacy policies, not ours. We may receive aggregated commission data (e.g., number of sign-ups or deposits from referred traffic) but we do not receive your personal details from those third-party platforms.
3. How We Collect Information
We collect information through the following methods:
- Automatic collection: Cookies, pixel tags, and server logs when you browse our Site
- Direct submission: When you complete a contact form, leave a comment, or subscribe to our newsletter
- Third-party tools: Analytics platforms (e.g., Google Analytics), advertising networks, and affiliate tracking systems
- Embedded content: Third-party embeds (e.g., videos, widgets) may collect data as if you visited their site directly
4. How We Use Your Information
We use the information we collect for the following purposes:
- Delivering our Services: Providing you with casino reviews, guides, responsible gambling resources, and affiliate recommendations
- Analytics and improvement: Understanding how visitors use our Site so we can improve content, navigation, and performance
- Communications: Responding to contact form inquiries or comments you submit
- Email marketing: Sending newsletters or promotional content where you have subscribed and consented
- Security: Detecting and preventing fraud, abuse, or unauthorized access
- Legal compliance: Meeting our obligations under applicable laws and regulations
- Business operations: Internal reporting, performance measurement, and affiliate revenue management
We do not sell your personal information to third parties. We do not use your data to build individual behavioral profiles for sale to advertisers.
Legal basis for processing (for EEA/UK users): We rely on legitimate interests (analytics, security, affiliate operations), consent (newsletter subscriptions, non-essential cookies), and legal obligation as our lawful bases for processing personal data.
5. Cookies
5.1 What Are Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners.
5.2 Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Essential for the Site to function. Cannot be disabled. | Session management, security tokens |
| Performance / Analytics | Aggregate data on how visitors use the Site to improve functionality. | Google Analytics (_ga, _gid) |
| Functional | Remember your preferences and settings across visits. | Language preferences, cookie consent status |
| Targeting / Advertising | Deliver relevant advertising and measure campaign effectiveness. | Google Ads, affiliate tracking pixels |
| Affiliate Tracking | Track clicks on affiliate links to attribute referrals and commissions. | Partner-specific tracking cookies |
5.3 Third-Party Cookie Providers
We use the following third-party services that may set cookies on your device:
- Google Analytics — website traffic analytics (privacy policy: policies.google.com/privacy)
- Google Ads / Google Tag Manager — advertising and conversion tracking
- Affiliate networks — commission tracking for casino and sweepstakes platform referrals
- WordPress plugins — caching, security, and performance tools that may use functional cookies
5.4 Managing Cookies
You have several options for controlling cookies:
- Browser settings: Most browsers allow you to refuse or delete cookies. Visit your browser’s help documentation for instructions.
- Opt-out tools:
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
Please note that disabling cookies may affect the functionality of our Site and your browsing experience.
6. Information Sharing and Disclosure
We do not sell or rent your personal information. We may share your data in the following limited circumstances:
6.1 Service Providers
We share data with trusted vendors who help us operate the Site, including:
- Website hosting providers
- Email marketing platforms (for newsletter delivery)
- Analytics service providers
- Content delivery networks (CDNs)
- Security and fraud prevention tools
These providers are contractually required to handle your data only as directed by us and in accordance with applicable data protection laws.
6.2 Affiliate Partners
When you click an affiliate link and visit a third-party casino or sweepstakes platform, that platform may receive your IP address and referral data as part of the tracking process. We do not share your name, email, or other personal information directly with affiliate partners.
6.3 Legal Requirements
We may disclose your information when required to do so by law, or when we believe in good faith that disclosure is necessary to:
- Comply with a legal obligation, regulation, court order, or government request
- Protect the rights, property, or safety of our Site, our users, or the public
- Detect, investigate, or prevent fraud, security breaches, or illegal activity
6.4 Business Transfers
In the event of a merger, acquisition, sale of assets, or business reorganization, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site if such a transfer occurs and your data is subject to a materially different privacy policy.
6.5 Aggregated or Anonymized Data
We may share aggregated, anonymized data that cannot reasonably identify you with third parties for research, marketing, analytics, or reporting purposes.
7. Third-Party Links and Websites
Our Site contains links to third-party websites, including sweepstakes casinos, social casinos, and other gambling platforms. These links are provided for your convenience and as part of our affiliate relationships.
This Privacy Policy does not apply to any third-party website. Once you leave our Site by clicking an affiliate or external link, you are subject to the privacy policy and terms of the destination website. We encourage you to review the privacy policies of any site you visit. We are not responsible for the content, privacy practices, or data collection of any third-party platform.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.
- Analytics data: Retained for up to 26 months in Google Analytics (anonymized)
- Contact form submissions: Retained for up to 24 months from the date of submission
- Newsletter subscribers: Retained until you unsubscribe or request deletion
- Comment data: Retained as long as the associated content is published, unless you request removal
- Legal and compliance records: Retained as long as required under applicable law
When data is no longer needed, we securely delete or anonymize it.
9. Data Security
We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted between your browser and our Site
- Restricted access to personal data on a need-to-know basis
- Regular security monitoring and updates
- Secure hosting infrastructure
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and relevant authorities as required by law.
10. Your Privacy Rights
10.1 Rights for All Users
Regardless of your location, you have the right to:
- Know what personal information we hold about you
- Request correction of inaccurate personal information
- Unsubscribe from marketing emails at any time (use the unsubscribe link in any email)
- Contact us with questions or concerns about how your data is used
10.2 California Residents — CCPA Rights
If you are a resident of California, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you the following additional rights:
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose, and the categories of third parties with whom we share it
- Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing: We do not sell personal information. However, our use of advertising and analytics cookies may constitute “sharing” under the CPRA. You may opt out by adjusting your cookie preferences or using the opt-out tools listed in Section 5.4
- Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights
To submit a CCPA request, contact us at [email protected]. We will respond within 45 days. We may need to verify your identity before processing your request.
10.3 EEA, UK, and Swiss Residents — GDPR Rights
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) or equivalent laws:
- Right of Access: Obtain a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure (“Right to Be Forgotten”): Request deletion of your data where there is no legitimate reason to continue processing it
- Right to Restriction: Request that we restrict the processing of your data in certain circumstances
- Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing
- Right to Lodge a Complaint: You have the right to file a complaint with your local data protection supervisory authority
We aim to respond to all verified requests within 30 days. Complex requests may take up to 3 months; we will notify you if this is the case.
To exercise any GDPR rights, contact us at [email protected].
11. Children’s Privacy
Our Site is intended solely for adults aged 18 and over. The sweepstakes casinos, social casinos, and gambling-related content on this Site is not appropriate for minors.
We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that information from our records. If you believe we have collected information from a minor, please contact us immediately at [email protected].
12. Responsible Gambling and Your Data
We are committed to promoting safe and responsible gambling. Where you use our Site to access responsible gambling resources — such as self-exclusion tools, problem gambling helplines, or responsible gaming guides — we do not log, share, or retain any personal information associated with those interactions beyond what is strictly necessary to deliver the resource.
If you or someone you know may have a gambling problem, please contact the National Problem Gambling Helpline at 1-800-522-4700 or visit ncpgambling.org. This service is free, confidential, and available 24/7.
13. Do Not Track
Some browsers transmit “Do Not Track” (DNT) signals to websites. Because there is no industry-standard interpretation of DNT signals, our Site does not currently respond differently to DNT browser settings. You can manage your tracking preferences using the cookie controls described in Section 5.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or the services we offer. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.
Continued use of our Site after any changes constitutes your acceptance of the revised Privacy Policy. If any change materially affects how we use your personal information, we will provide a more prominent notice (such as a banner notification on our Site or an email to newsletter subscribers).
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Safe & Secure IG
Website: safeandsecureig.org
Email: privacy @ safeandsecureig.org